Back to All Events

Masterclass series: Improve the impact of your marketing with customer personas

  • Swinburne University Building AGSE, Level 2, 1 John Street Hawthorn Australia (map)

Understanding your customers is pivotal in ensuring your marketing efforts are focused and effective. Knowing who your customers are, what they need and when they need it are insights that will help drive product design, brand messaging, content marketing and more.

This masterclass is designed to help you achieve stronger impact in your marketing and identify areas where you can maximise the lifetime value of your customer through the use of customer personas and journey mapping

Presented by Marketing Manager Jasmin Chia

The masterclass:

Co-hosted with Swinburne University of Technology, this masterclass will cover key areas of customer persona development and customer journey frameworks that can be implemented for B2C and B2B businesses.

Do you have a specific question about customer personas or customer journeys? Share your question with us in the ticket order form and we'll do our best to include it in the session.

This is the second masterclass of a three-part series by Skalata Ventures. Subscribe to our newsletter to be the first to hear future events.